BrandBottega Veneta
ProjectWinter 2024 Ad Campaign
Bottega Veneta Winter 2024 Ad Campaign 2024
Associated creatives
Matthieu BlazyBottega Veneta Creative Director
Rahim FortuneFilm Director
Alec SothPhotographer
Mariacarla BosconoModels
Zayna CisseModels
Luke ClodModels
Walid FiherModels
Imaan HammamModels
Liz KennedyModels
Hoyong KimModels
Hejia LiModels
Mamuor MajengModels
Rolf SchraderModels
Hedi Ben TekayaModels
and Penelope TernesModels
DuffyHair
Dame Pat McGrathMakeup
Anita BittonCasting Director
Utah and NevadaLocation
Le Motel
Tags
Description
Bottega Veneta presents its Winter 2024 ad campaign, captured by photographer Alec Soth with creative direction by Matthieu Blazy. A model stands centrally on an empty gravel road that stretches through a vast, arid landscape under an expansive blue sky dotted with scattered clouds. The subject wears a dark long-sleeve black top paired with an elaborate, flowing yellow-and-green patterned skirt that catches the breeze, while holding a black leather shoulder bag. Distant mountain ranges, sparse vegetation, and utility poles frame the horizon in a cinematic outdoor setting.
Style
Horizontal, Commercial, Warm
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (50%)
Golden Yellow (30%)
Forest Green (20%)
Background
Road
Context
Advertising Campaign