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  • ·Bottega Veneta Winter 2024 Ad Campaign Editorial
BrandBottega Veneta
ProjectWinter 2024 Ad Campaign
Three models wearing black clothing standing along an asphalt roadside with distant mountains and a cloudy blue sky.

Bottega Veneta Winter 2024 Ad Campaign 2024

Associated creatives

Matthieu Blazy
Matthieu BlazyBottega Veneta Creative Director
Rahim Fortune
Rahim FortuneFilm Director
Alec Soth
Alec SothPhotographer
Mariacarla Boscono
Mariacarla BosconoModels
Zayna Cisse
Zayna CisseModels
Luke Clod
Luke ClodModels
Walid Fiher
Walid FiherModels
Imaan Hammam
Imaan HammamModels
Liz Kennedy
Liz KennedyModels
Hoyong Kim
Hoyong KimModels
Hejia Li
Hejia LiModels
Mamuor Majeng
Mamuor MajengModels
Rolf Schrader
Rolf SchraderModels
Hedi Ben Tekaya
Hedi Ben TekayaModels
and Penelope Ternes
and Penelope TernesModels
Duffy
DuffyHair
Dame Pat McGrath
Dame Pat McGrathMakeup
Anita Bitton
Anita BittonCasting Director
Utah and Nevada
Utah and NevadaLocation
Le Motel
Le Motel

Tags

three models standingthree modelsmodels standingblack coatwoven leather handbagblack clothing

Description

This photograph from the Bottega Veneta Winter 2024 ad campaign, shot by photographer Alec Soth, presents three models posed along an asphalt roadside. The figures wear dark, structured garments against a vast landscape featuring low rolling mountains under a bright sky with scattered clouds. The composition utilizes natural outdoor light to emphasize the tactile texture of the apparel and the stark silhouette of the subjects against the horizon. Large white serif typography reading Bottega Veneta is superimposed across the center of the frame. The campaign was directed by Matthieu Blazy with film direction by Rahim Fortune, casting by Anita Bitton, hair by Duffy, and makeup by Dame Pat McGrath.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Beige (30%)

Background

Road

Context

Advertising Campaign