Bottega Veneta Winter 2024 Ad Campaign 2024

Description

This image from the Bottega Veneta Winter 2024 ad campaign features a striking sculptural red fringed garment emerging dynamically from a large circular metallic disc positioned outdoors. The composition is set against an arid desert landscape under a vast sky filled with scattered white clouds. The stark contrast between the bright red fabric, the reflective metallic surface, and the natural earthy tones of the terrain defines the visual character of the scene. The brand name appears centrally in crisp white typography across the lower portion of the frame. Alec Soth photographed the campaign, capturing a surreal and sculptural interplay between industrial elements and open nature.

Style

Editorial, Horizontal, Warm, Raw

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Desert

Context

Advertising Campaign