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  • ·Bottega Veneta Winter 2024 Ad Campaign by Alec Soth
BrandBottega Veneta
ProjectWinter 2024 Ad Campaign
Woman in a black belted coat holding a woven leather handbag outdoors, with two figures walking on a desert road behind her.

Bottega Veneta Winter 2024 Ad Campaign 2024

Associated creatives

Matthieu Blazy
Matthieu BlazyBottega Veneta Creative Director
Rahim Fortune
Rahim FortuneFilm Director
Alec Soth
Alec SothPhotographer
Mariacarla Boscono
Mariacarla BosconoModels
Zayna Cisse
Zayna CisseModels
Luke Clod
Luke ClodModels
Walid Fiher
Walid FiherModels
Imaan Hammam
Imaan HammamModels
Liz Kennedy
Liz KennedyModels
Hoyong Kim
Hoyong KimModels
Hejia Li
Hejia LiModels
Mamuor Majeng
Mamuor MajengModels
Rolf Schrader
Rolf SchraderModels
Hedi Ben Tekaya
Hedi Ben TekayaModels
and Penelope Ternes
and Penelope TernesModels
Duffy
DuffyHair
Dame Pat McGrath
Dame Pat McGrathMakeup
Anita Bitton
Anita BittonCasting Director
Utah and Nevada
Utah and NevadaLocation
Le Motel
Le Motel

Tags

woman in black coatblack coatwoman holding handbagwoven leather handbagblack handbag

Description

This image from the Bottega Veneta Winter 2024 ad campaign was photographed by Alec Soth in Utah and Nevada, with creative direction by Matthieu Blazy. In the foreground, a woman wearing a black belted coat and carrying a black woven leather handbag looks off to the side. Further down an arid paved road, two additional figures walk through the desert landscape, wearing a long brown leather coat and a yellow jacket respectively. The natural daylight casts soft shadows across the scene, highlighting the textures of the apparel and the sparse vegetation flanking the asphalt. Large white serif typography reading BOTTEGA VENETA is overlaid horizontally across the center of the frame.

Style

Editorial, Horizontal, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Camel (30%)

Background

Road

Context

Advertising Campaign