Bottega Veneta Winter 2024 Ad Campaign 2024

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This image from the Bottega Veneta Winter 2024 ad campaign was photographed by Alec Soth in Utah and Nevada, with creative direction by Matthieu Blazy. In the foreground, a woman wearing a black belted coat and carrying a black woven leather handbag looks off to the side. Further down an arid paved road, two additional figures walk through the desert landscape, wearing a long brown leather coat and a yellow jacket respectively. The natural daylight casts soft shadows across the scene, highlighting the textures of the apparel and the sparse vegetation flanking the asphalt. Large white serif typography reading BOTTEGA VENETA is overlaid horizontally across the center of the frame.