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·BOO LAAB yellow shopping bag brand identity design

A bright yellow shopping bag with black handles and branding resting on a yellow surface against a plain white wall

Brand Identity 2020

Associated creatives

Description

This brand identity project for BOO features a vibrant yellow paper shopping bag equipped with slim black handles. The bag is centrally placed resting on top of a bright yellow structural surface, casting a soft shadow against a clean, minimal white wall background. Black typography and logo elements reading BOO LAAB are printed clearly on the front surface of the bag. The composition utilizes high-key lighting to emphasize the clean lines and saturated monochromatic color accents against the stark white surround.

Style

Vertical, Commercial, Clean, Minimalist

Color

Golden Yellow (70%)

Jet Black (30%)

Background

White Seamless

Context

Advertising Campaign