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BrandBOO
ProjectBrand Identity
Monochrome graphic identity layout featuring minimalist text in white rounded outlines against a solid black background.

BOO Brand Identity 2020

Associated creatives

Rice Studios
Rice StudiosGraphic Design

Tags

brand identity layoutbrand identitytypographic layouttypographylogo design

Description

This graphic design project for BOO showcases a minimalist brand identity featuring white typographic elements enclosed in rounded pill shapes and rectangular borders against a deep black background. The clean layout displays various bilingual taglines, location indicators, and founding years in a modern sans-serif typeface. The stark contrast and structured geometric framing emphasize a contemporary and conscious brand aesthetic. Rice Studios contributed graphic design to the project.

Style

Horizontal, Commercial, Monochrome, Minimalist, Graphic

Techniques

Typography, Vector

Color

Pure White (20%)
Jet Black (80%)

Background

Solid Colour

Context

Advertising Campaign