BOO Brand Identity 2020

Description

This graphic composition presents a brand identity showcase for BOO across three distinct layout panels against a black background. The left panel features a person wearing a white hooded sweatshirt with a small yellow patch against a dark textured background, accompanied by minimalist typography. The central panel displays a full-length shot of a person in an oversized beige blazer, dark hoodie, blue denim jeans, and white sneakers standing on a rooftop structure. The right panel highlights a model from behind wearing a white hoodie with graphic artwork set against a pale mint green background with bold promotional text.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Industries

High Street Fashion

Color

Background

Solid Colour

Context

Advertising Campaign