BOO Brand Identity 2020

Description

This graphic design piece showcases the brand identity for BOO LAAB by BOO, created by Rice Studios. A vivid yellow rectangular tag featuring clean black typography sits prominently in the center of the frame. The tag is mounted against a contrasting backdrop composed of a rough, weathered stone surface on the left and a smooth grey metal panel on the right. Natural lighting casts a sharp shadow from the tag onto the metal surface, highlighting the textural interplay between industrial and raw materials.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Natural light

Color

Background

Metal Texture

Context

Advertising Campaign