Brand
ProjectBrand Identity

BOO Brand Identity 2020
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Description
This graphic design piece showcases the brand identity for BOO LAAB by BOO, created by Rice Studios. A vivid yellow rectangular tag featuring clean black typography sits prominently in the center of the frame. The tag is mounted against a contrasting backdrop composed of a rough, weathered stone surface on the left and a smooth grey metal panel on the right. Natural lighting casts a sharp shadow from the tag onto the metal surface, highlighting the textural interplay between industrial and raw materials.