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ProjectBrand Identity
Two vertical advertising posters for Beazley Designs of the Year mounted on a perforated metal wall inside a transit station.

Brand Identity 2017

Associated creatives

Accept & Proceed
Accept & ProceedGraphic Design

Tags

advertising posterspostersbeazley designs of the yeargraphic designexhibition posterstwo vertical posterstwo posters

Description

Two vertical advertising posters for Beazley Designs of the Year are mounted side by side on a textured, perforated metal tile wall inside a public transit station. The posters feature bold graphic design, abstract patterned imagery at the top, and clean typographic layouts detailing exhibition dates from October 2017 to January 2018. The left poster utilizes a black and white geometric pattern, while the right poster incorporates blue and white tones. Accept & Proceed created the graphic design for this brand identity project for Beazley, displayed as out-of-home advertising.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography

Industries

Festivals & Events

Color

Pure White (50%)
Jet Black (30%)
Navy (20%)

Background

Carpark

Context

Out of Home (OOH)