Beazley Brand Identity 2017

Description

Graphic design brand identity project for Beazley featuring a striking monochrome pattern composed of repeating geometric triangular shapes. The design utilizes stark contrasts between black, white, and grey surfaces to create a sharp, three-dimensional architectural effect. Hard lighting casts deep shadows across the angular forms, establishing a rigorous grid-like composition. The overall visual style is clean, graphic, and minimal, emphasizing precision and structure.

Style

Artistic, Horizontal, Monochrome, Clean, Minimalist, Graphic, Geometric

Techniques

Typography, Vector

Industries

Banking

Color

Background

Geometric Pattern

Context

Advertising Campaign