Banana Republic Holiday 2024 Ad Campaign 2024

Description

Banana Republic Holiday 2024 ad campaign photographed by Greg Harris and Gia Coppola. A diverse group of models including Lauren Hutton, Mark Vanderloo, Michelle Ouellet, WanTing Zhao, and Malick Bodian gather for an evening celebration set against a festive nighttime backdrop in San Francisco. The scene features a long banquet table draped in red, adorned with candles, plates of food, and lush floral centerpieces. Above, strings of vibrant red Chinese lanterns cast a warm, atmospheric glow over the gathering. Several figures stand and pose dynamically amidst the table settings, dressed in elegant evening attire including black slip dresses with fringed hems and sequined evening wear. The lighting is warm and directional, accentuating the festive mood and rich textural details of the garments and environment.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Public Square

Context

Advertising Campaign