Banana Republic Holiday 2024 Ad Campaign 2024

Description

Banana Republic presents an outdoor campaign image captured for the Holiday 2024 collection, photographed by Greg Harris and Gia Coppola in San Francisco. The composition features two smiling models running side-by-side along a coastal path with water and a distant bridge visible in the background. The male model on the left wears a long brown quilted coat over a dark sweater and trousers. The female model on the right wears a brown puffer jacket over a layered sweater and dark cuffed jeans. Natural daylight illuminates the scene under a clear sky, highlighting the textured winter apparel and dynamic movement.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Road

Context

Advertising Campaign