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BrandBanana Republic
ProjectHoliday 2024 Ad Campaign
Group of four models decorating a Christmas tree in a living room setting for Banana Republic holiday campaign.

Banana Republic Holiday 2024 Ad Campaign 2024

Associated creatives

Greg Harris & Gia Coppola
Greg Harris & Gia CoppolaPhotographers
Lauren Hutton
Lauren HuttonTalent
Mark Vanderloo
Mark VanderlooTalent
Michelle Ouellet
Michelle OuelletTalent
WanTing Zhao
WanTing ZhaoTalent
and Malick Bodian
and Malick BodianTalent
San Francisco
San FranciscoLocation

Tags

group of models decorating christmas treegroup of modelsmodels decorating christmas treechristmas treewoman in blue sweaterblue sweaterwoman in red sweaterred sweater

Description

This image from the Banana Republic Holiday 2024 ad campaign features a group of models gathered around a decorated Christmas tree in an indoor domestic living room setting. Photographed by Greg Harris and Gia Coppola, the scene captures four individuals interacting candidly while holding a gift box. Foreground subjects wear textured knit sweaters in bright blue and vibrant red tones paired with dark trousers and cargo pants. The composition is vertical and warmly lit with soft natural light, highlighting the relaxed, festive atmosphere.

Style

Lifestyle, Vertical, Commercial, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Royal Blue (30%)
Scarlet (40%)
Charcoal (30%)

Background

Living Room

Context

Advertising Campaign