BrandBalmain
ProjectPre-Fall 2025 Ad Campaign

Balmain Pre-Fall 2025 Ad Campaign 2025
Associated creatives
Tags
Description
A high-fashion portrait from the Balmain Pre-Fall 2025 campaign, photographed by Winter Vandenbrink with art direction by Ezra Petronio and Lana Petrusevych. A model wearing a sleeveless white button-front maxi dress cinched with a wide black belt stands outdoors under dappled shade. She accessorises with dark boots, a chunky gold bracelet, and a woven straw tote bag held in her left hand. The ground features soft natural sand and stone textures with prominent tree-shadow patterns cast across the scene. The lighting is bright and natural with distinct shadows, creating a sophisticated outdoor mood.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Pure White (60%)
Jet Black (30%)
Camel (10%)
Background
Road
Context
Advertising Campaign




