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  • ·Balmain Pre-Fall 2025 white dress editorial campaign
BrandBalmain
ProjectPre-Fall 2025 Ad Campaign
Model in white halter dress wearing a black belt and carrying a large straw tote bag walking outdoors

Balmain Pre-Fall 2025 Ad Campaign 2025

Associated creatives

Olivier Rousteing
Olivier RousteingBalmain Creative Director
Ezra Petronio & Lana Petrusevych
Ezra Petronio & Lana PetrusevychArt Director
Winter Vandenbrink
Winter VandenbrinkPhotographer
Olivia Petronella Palermo
Olivia Petronella PalermoModels
Yuji Okuda
Yuji OkudaHair
Satoko Watanabe
Satoko WatanabeMakeup
Anita Bitton
Anita BittonCasting Director
Alexandra Janowski
Alexandra JanowskiManicurist

Tags

woman in white dresswhite dressdresswoman walkingwhite halter dress

Description

This image from the Balmain Pre-Fall 2025 ad campaign captures a model walking outdoors under dappled sunlight. The subject wears a long white halter dress accented by a thick black waist belt, dark boots, and a gold bracelet, while carrying a distinctive structured straw tote bag with black handles. The composition features natural lighting and visible cast shadows on the ground plane, reflecting an editorial aesthetic styled by Olivier Rousteing and art directed by Ezra Petronio and Lana Petrusevych, with photography by Winter Vandenbrink.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Jet Black (30%)
Caramel (20%)

Background

Street

Context

Advertising Campaign