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BrandBalmain
ProjectPre-Fall 2025 Ad Campaign
Model in a white ruffled dress with chunky gold chains walking past a black SUV outdoors

Balmain Pre-Fall 2025 Ad Campaign 2025

Associated creatives

Olivier Rousteing
Olivier RousteingBalmain Creative Director
Ezra Petronio & Lana Petrusevych
Ezra Petronio & Lana PetrusevychArt Director
Winter Vandenbrink
Winter VandenbrinkPhotographer
Olivia Petronella Palermo
Olivia Petronella PalermoModels
Yuji Okuda
Yuji OkudaHair
Satoko Watanabe
Satoko WatanabeMakeup
Anita Bitton
Anita BittonCasting Director
Alexandra Janowski
Alexandra JanowskiManicurist

Tags

woman in white ruffled dresswhite ruffled dressruffled dresswoman walking outdoorsmodel in white dresswhite dress

Description

This photograph from the Balmain Pre-Fall 2025 ad campaign, shot by photographer Winter Vandenbrink with art direction by Ezra Petronio and Lana Petrusevych, captures a model stepping outdoors. The subject wears a layered white ruffled dress accessorized with prominent layered gold chain necklaces and a matching waist belt, finished with dark boots. She is framed walking past a large black vehicle under natural daylight, with security personnel visible in the background. The candid street-side setting is complemented by styling from Olivier Rousteing and casting by Anita Bitton.

Style

Documentary, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Pure White (70%)
Gold (30%)

Background

Street

Context

Advertising Campaign