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  • ·Balmain Pre-Fall 2025 Campaign Editorial Portrait
BrandBalmain
ProjectPre-Fall 2025 Ad Campaign
Model in a black dress and oversized sunglasses walking down a city street past two foreground figures

Balmain Pre-Fall 2025 Ad Campaign 2025

Associated creatives

Olivier Rousteing
Olivier RousteingBalmain Creative Director
Ezra Petronio & Lana Petrusevych
Ezra Petronio & Lana PetrusevychArt Director
Winter Vandenbrink
Winter VandenbrinkPhotographer
Olivia Petronella Palermo
Olivia Petronella PalermoModels
Yuji Okuda
Yuji OkudaHair
Satoko Watanabe
Satoko WatanabeMakeup
Anita Bitton
Anita BittonCasting Director
Alexandra Janowski
Alexandra JanowskiManicurist

Tags

woman in black dressblack dresswoman walkingmodel in black dresswoman wearing sunglasses

Description

This image is part of the Pre-Fall 2025 ad campaign for Balmain, photographed by Winter Vandenbrink with art direction by Ezra Petronio and Lana Petrusevych. The central subject is a woman wearing a strapless black dress, statement necklace, dark sunglasses, and strapped heels, walking along a sunny urban sidewalk. Two figures appear out of focus in the immediate foreground, framing the composition with natural daylight illuminating the scene. The background reveals architectural stone details of a building exterior. The campaign styling is completed with hair by Yuji Okuda, makeup by Satoko Watanabe, casting by Anita Bitton, and nails by Alexandra Janowski.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (100%)

Background

Street

Context

Advertising Campaign