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Balenciaga 3XL sneaker resting on a white surfboard set against a sandy beach background

Balenciaga High Summer 2025 Ad Campaign 2025

Associated creatives

Description

This commercial image from the Balenciaga High Summer 2025 ad campaign features the 3XL sneaker as the central hero object. Photographed by Roe Ethridge, the chunky neutral-toned sneaker rests squarely on top of a white surfboard. The surfboard lies against a natural sandy beach background illuminated by bright daylight. Bold typography at the top reads the 3XL sneaker, while the Balenciaga brand name and promotional text appear at the base of the frame. The composition balances clean studio-style product placement with a sunlit outdoor coastal environment.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Beige (100%)

Background

Sandy Beach

Context

Advertising Campaign