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Model wearing dark sunglasses and a black bikini lounging on a wooden poolside lounger at sunset with palm trees in the background

Balenciaga High Summer 2025 Ad Campaign 2025

Associated creatives

Description

This advertisement for the Balenciaga High Summer 2025 collection features a model reclining on a wooden sun lounger by an infinity pool at sunset. The model wears dark sunglasses, a black string bikini, and patterned lace trousers, holding a black handbag across her lap. In the background, tranquil ocean waters stretch toward a warm gradient sunset sky framed by silhouetted palm trees and parasols. The composition is captured with soft ambient lighting highlighting the wooden pool deck and the serene resort atmosphere. Roe Ethridge photographed the campaign.

Style

Vertical, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)

Camel (30%)

Background

Outdoor Pool

Context

Advertising Campaign