Assembly Brand Identity 2018

Description

A close-up street-style photograph features a man wearing a plain black t-shirt and dark trousers, carrying a deep blue canvas tote bag over his shoulder. The tote bag prominently displays large pink typographic lettering reading GET LOST along with the Assembly brand name near the top. The background is a bustling urban street with pedestrians and classic city architecture softly blurred by a shallow depth of field. Natural daylight illuminates the scene, highlighting the textures of the fabric and the matte finish of the clothing. This imagery was created by Ragged Edge as part of the Brand Identity project for Assembly.

Style

Editorial, Horizontal, Grainy, Clean

Techniques

Natural light

Color

Background

Street

Context

Advertising Campaign