Assembly Brand Identity 2018

Description

This graphic design piece presents a complete bespoke uppercase alphabet from A to Z set in bold, distinctive serif letterforms. The dark navy characters contrast sharply against a uniform, vibrant pink background. Centered below the main letter grid is smaller descriptive text reading Assembled Display and A bespoke typeface for Assembly Hotels. The composition is clean, centered, and structured for graphic identity presentation.

Style

Horizontal, Commercial, Graphic

Techniques

Typography

Color

Background

Solid Colour

Context

Advertising Campaign