BrandAssembly
ProjectBrand Identity

Assembly Brand Identity 2018
Associated creatives
Tags
Description
This image showcases brand identity and wayfinding design created by Ragged Edge for Assembly. Two vertical rectangular illuminated signs feature bright pink panels with bold black typography reading Assembly West End and Assembly Rooftop with a directional arrow. The fixtures are mounted on dark grey walls along a hallway corridor, creating a strong contrast between the vibrant pink glow and the moody interior environment. A blurred figure passes by in the background, adding a sense of motion to the commercial interior shot.
Style
Horizontal, Commercial, Warm, Clean
Industries
Enterprise & B2B Software
Color
Hot Pink (70%)
Jet Black (30%)
Background
Hallway
Context
Brand Film / Corporate Video