Home
·Media
·Assembly brand identity sign in city street at dusk

Illuminated Assembly sign on a dark city building exterior at dusk with blurred pedestrians and traffic below

Brand Identity 2018

Associated creatives

Description

An illuminated purple sign featuring the Assembly brand identity is mounted on a dark building exterior overlooking a busy city street at twilight. Streetlights cast a bright starburst effect above, while pedestrians and moving vehicles below are blurred by a slow shutter speed. The surrounding urban architecture features traditional storefronts and street signage under a deepening evening sky.

Style

Horizontal, Cinematic, Monochrome, Neon

Techniques

Long exposure

Color

Jet Black (50%)

Magenta (50%)

Background

Street

Context

Advertising Campaign