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Illuminated Assembly sign on a dark city building exterior at dusk with blurred pedestrians and traffic below

Assembly Brand Identity 2018

About

An illuminated purple sign featuring the Assembly brand identity is mounted on a dark building exterior overlooking a busy city street at twilight. Streetlights cast a bright starburst effect above, while pedestrians and moving vehicles below are blurred by a slow shutter speed. The surrounding urban architecture features traditional storefronts and street signage under a deepening evening sky.

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Background

Street

Context

Advertising Campaign