Assembly Brand Identity 2018

Description

This image captures a person in motion blur walking past a vibrant pink and dark blue wall featuring large white serif typography. Created by Ragged Edge for the brand identity project of Assembly, the composition employs a long exposure technique to create a dynamic sense of movement. The bold color blocking and prominent typography establish a striking visual rhythm across the frame. The clean lines of the letters contrast sharply with the soft, indistinct motion trail of the figure in the foreground.

Style

Horizontal, Commercial, Graphic

Techniques

Long exposure

Color

Background

Solid Colour

Context

Advertising Campaign