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BrandAssembly
ProjectBrand Identity
Hand holding a dark blue card with pink typography reading Your Key To The City against a blurred street backdrop.

Assembly Brand Identity 2018

Associated creatives

Ragged Edge
Ragged EdgeGraphic Design

Tags

dark blue cardblue cardcardpink typographytypographyhand holding cardhand

Description

This image showcases a brand identity design for Assembly by Ragged Edge, featuring a dark blue card held up in a hand. The card displays prominent pink typography with the words Your Key To The City alongside a contactless payment icon. The background features a softly blurred outdoor street scene with warm daylight and out-of-focus pedestrians and buildings.

Style

Horizontal, Commercial, Clean

Color

Navy (70%)
Magenta (30%)

Background

Street

Context

Advertising Campaign