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BrandASOS
ProjectBlue Room
Woman seated on a light blue carpet wearing a brown halter top and denim shorts while leaning against a blue velvet sofa.

ASOS Blue Room 2026

Associated creatives

Luke Lovell
Luke LovellPhotographer

Tags

woman sitting on carpetwoman seatedbrown halter tophalter topsleeveless topdenim cutoff shortsdenim shortsbermuda shortsbrown sneakerssneakerswhite crew socks

Description

Photographed by Luke Lovell for the ASOS Blue Room project, this fashion image features a model seated casually on a plush pale blue carpet. She rests against a channel-tufted light blue velvet couch, styled in a dark brown halter-style top, relaxed light-wash denim cutoff shorts, white crew socks, and low-profile brown sneakers. A modern glass and chrome coffee table borders the foreground, reinforcing the stylized monochromatic blue interior aesthetic.

Style

Editorial, Vertical, Cool, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Espresso (50%)
Powder Blue (40%)

Background

Set-dressed, Office

Context

Lookbook