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  • ·ASOS Blue Room Fashion Campaign by Luke Lovell
BrandASOS
ProjectBlue Room
A woman in a sheer brown mini dress and black boots holding a pink fringed bag while posing on a white circular pedestal.

ASOS Blue Room 2026

Associated creatives

Luke Lovell
Luke LovellPhotographer

Tags

woman in sheer brown dresssheer brown mini dressbrown mini dresssheer dresspink fringe handbagpink fringe bagfringe handbagblack leather bootsblack bootswhite circular pedestalwhite pedestal

Description

A woman stands atop a low cylindrical white pedestal in a styled studio environment featuring light blue drapery and plush matching blue carpeting. She wears a sheer, dark brown balloon-sleeved mini dress cinched at the waist, paired with black mid-calf boots and holds a dusty pink fringe handbag. Captured by photographer Luke Lovell for ASOS, the composition uses direct, even lighting to highlight the textures of the apparel, bag tassels, and fabric backdrop.

Style

Vertical, Commercial, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Espresso (50%)
Dusty Rose (20%)
Jet Black (20%)

Background

Set-dressed

Context

Lookbook