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Brand
ASOS
ProjectBlue Room
Man in striped t-shirt and cream trousers seated in a light blue armchair against a matching blue curtain.

ASOS Blue Room 2026

Associated creatives

Luke Lovell
Luke LovellPhotographer

Tags

man sitting in armchairman sittingstriped t shirtstriped crewneckcrewneck t shirtcream trousersoff white trouserswhite trousersblack leather loaferswoven leather loafersleather loafers

Description

A menswear portrait for ASOS photographed by Luke Lovell for the Blue Room project. A young man sits in a curved, powder blue armchair set against pleated blue curtains and matching blue carpet. He is styled in a black-and-white striped crewneck t-shirt, relaxed off-white trousers, a black belt, and woven black leather loafers. The set is evenly illuminated with direct studio lighting, highlighting the monochrome blue textures.