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  • ·ASOS Blue Room Menswear Campaign by Luke Lovell
BrandASOS
ProjectBlue Room
Man in striped t-shirt and cream trousers seated in a light blue armchair against a matching blue curtain.

ASOS Blue Room 2026

Associated creatives

Luke Lovell
Luke LovellPhotographer

Tags

man sitting in armchairman sittingstriped t shirtstriped crewneckcrewneck t shirtcream trousersoff white trouserswhite trousersblack leather loaferswoven leather loafersleather loafers

Description

A menswear portrait for ASOS photographed by Luke Lovell for the Blue Room project. A young man sits in a curved, powder blue armchair set against pleated blue curtains and matching blue carpet. He is styled in a black-and-white striped crewneck t-shirt, relaxed off-white trousers, a black belt, and woven black leather loafers. The set is evenly illuminated with direct studio lighting, highlighting the monochrome blue textures.

Style

Vertical, Commercial, Cool, Clean

Techniques

Flash

Industries

High Street Fashion

Color

Off-White (50%)
Jet Black (30%)

Background

Set-dressed, Office

Context

Advertising Campaign