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  • ·ASOS Blue Room Menswear Campaign by Luke Lovell
BrandASOS
ProjectBlue Room
Black man smiling in tortoiseshell sunglasses and a cream knit striped polo shirt against a blue curtain backdrop.

ASOS Blue Room 2026

Associated creatives

Luke Lovell
Luke LovellPhotographer

Tags

black man in sunglassesblack manman in sunglassestortoiseshell sunglassesbrown sunglassesknit polo shirtstriped polo shirtcream polo shirtknit shirt

Description

Commercial fashion portrait for ASOS project Blue Room, photographed by Luke Lovell. A smiling Black man models thick tortoiseshell sunglasses and a cream open-collar knit polo shirt accented with dark brown and blue horizontal stripes. The shot is captured with crisp, direct lighting against a draped blue fabric background.

Style

Vertical, Commercial, Clean

Techniques

Hard Light

Industries

High Street Fashion

Color

Cream (50%)
Jet Black (30%)

Background

Showroom, Fabric Texture

Context

Advertising Campaign