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BrandASOS
ProjectBlue Room
Woman in a sheer silver draped mini dress and pointed slingbacks crouching on a white circular plinth before a blue curtain.

ASOS Blue Room 2026

Associated creatives

Luke Lovell
Luke LovellPhotographer

Tags

woman crouching on plinthwoman crouchingwoman on plinthsilver mini dresssilver dressdraped mini dressbrown slingback heelsslingback heelspointed slingbacks

Description

Photographed by Luke Lovell for the ASOS Blue Room project, this fashion image shows a model posed atop a low, cylindrical white pedestal. She is crouching in a shimmering silver draped mini dress with relaxed long sleeves, paired with pointed-toe dark slingback heels. The monochromatic studio setting features soft blue pleated curtains behind the subject and matching plush blue carpet on the floor. Soft directional lighting gently illuminates the texture and silhouette of the outfit.

Style

Vertical, Commercial, Cool, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Silver (60%)
Espresso (20%)

Background

Set-dressed

Context

Advertising Campaign