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  • ·ASOS Blue Room Yellow Dress Campaign by Luke Lovell
BrandASOS
ProjectBlue Room
Woman in a yellow halter mini dress reclining on a light blue velvet sofa in front of matching blue curtains.

ASOS Blue Room 2026

Associated creatives

Tags

Description

Photographed by Luke Lovell for ASOS project Blue Room, a model poses reclining across a channel-tufted powder blue velvet couch. She wears a yellow halter mini dress accented with textured embroidery and tassel fringe, paired with brown pointed-toe slingback kitten heels. The shot is framed horizontally against matching light blue pleated drapery under soft studio lighting.

Style

Horizontal, Commercial, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Mustard (60%)
Espresso (30%)

Background

Set-dressed, Office

Context

Advertising Campaign