ProjectBrand Identity

Arjowiggins Creative Papers Brand Identity 2018
Associated creatives
Tags
Description
An open sample book lies flat against a solid dark blue surface, showcasing varied paper weights and finishes from Arjowiggins Creative Papers. The left page features a textured white sheet, while the right page presents metallic gold paper with crisp typography detailing product specifications and weights. The book edges reveal a stacked multi-colored spectrum of paper sheets bound together. The clean, minimalist overhead composition highlights the material qualities and refined graphic design created by North.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Typography
Industries
Specialty Retailers
Color
Pure White (50%)
Gold (50%)
Background
Coloured Seamless
Context
Advertising Campaign, Catalogue