Arjowiggins Creative Papers Brand Identity 2018

Description

This studio photograph features two dark blue hardcover books positioned diagonally on a matching deep blue surface. The larger book on the left and the smaller companion book on the right both display clean white typography and branding text on their textured covers. The layered page edges showcase thin colored stripes in shades of white, brown, and dark tones. Soft directional lighting casts subtle shadows beneath the books, highlighting the fine paper textures and graphic design details.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, 3D render / CGI

Color

Background

Solid Colour

Context

Advertising Campaign