ProjectBrand Identity

Arjowiggins Creative Papers Brand Identity 2018
Associated creatives
Tags
Description
An open book rests flat against a solid dark blue surface, displaying a spread of colorful creative papers. The left page is a pale lavender shade, while the right page features a vivid coral orange tone with minimal white typography detailing paper weights and sheet sizes. The edges of the book reveal a dense stack of multicolored paper samples in striking hues, showcasing a spectrum of shades. The composition is clean, centered, and captured from a direct top-down perspective.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Typography
Color
Coral Red (50%)
Blush (50%)
Background
Solid Colour
Context
Catalogue