Arjowiggins Creative Papers Brand Identity 2018

Description

A dark blue hardcover book sits centered on a matching dark blue background surface for the Arjowiggins Creative Papers brand identity project by North. The cover features minimalist white branding at the top and multi-language gold foil typography arranged in staggered blocks across the center. Additional gold text and a small silver square emblem appear near the bottom edges of the book. The composition is shot from directly overhead with clean, even lighting highlighting the textured paper finish of the cover.

Style

Artistic, Vertical, Clean, Minimalist

Techniques

Typography

Color

Background

Solid Colour

Context

Advertising Campaign, Brand Film / Corporate Video