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Brand
AFK
ProjectBrand Identity
Large AFK brand identity billboard in an underground station featuring a bald man pointing forward

AFK Brand Identity 2023

Associated creatives

Klutch Studio
Klutch StudioGraphic Design

Tags

bald man pointingbald manman pointingafk billboardafk brand identitybillboard ad

Description

A large digital billboard for the brand AFK is mounted on a gray tiled wall in a modern underground station or transport hub. The display features a black background on the left side with bold white AFK branding, the tagline Elevate the game, and event details in gold text. On the right side, a portrait of a smiling bald man in a dark jacket with a white Nike logo is set against a purple geometric backdrop, pointing directly forward toward the camera. Klutch Studio handled the graphic design for this brand identity project, which combines sleek digital typography with striking environmental placement.