AFK Brand Identity 2023

Description

A large digital billboard for the brand AFK is mounted on a gray tiled wall in a modern underground station or transport hub. The display features a black background on the left side with bold white AFK branding, the tagline Elevate the game, and event details in gold text. On the right side, a portrait of a smiling bald man in a dark jacket with a white Nike logo is set against a purple geometric backdrop, pointing directly forward toward the camera. Klutch Studio handled the graphic design for this brand identity project, which combines sleek digital typography with striking environmental placement.

Style

Horizontal, Commercial, Clean

Techniques

Typography

Industries

Video Games

Color

Background

Transport Hub

Context

Out of Home (OOH)