AFK

Mar 2023

Klutch Studio has developed a comprehensive brand identity system for AFK, establishing a cohesive visual language across digital, print, and environmental touchpoints. The identity leans into minimalist principles, utilising bold typography and a stark monochrome palette to anchor the corporate aesthetic. Execution includes a versatile suite of motion graphics and 3D renders that explore the brand’s geometric logo mark and structural grid systems. The system extends into physical applications, ranging from studio-shot lifestyle collateral like branded tote bags to large-scale environmental displays in transport hubs. Digital assets, including UI illustrations and platform interface designs, demonstrate the system's adaptability across social media and web environments. Klutch Studio’s approach prioritises clean lines and professional typographic alignment, ensuring consistency throughout the AFK brand ecosystem.

Commercial, Clean, Minimalist

Typography

Brand Film / Corporate Video