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AFK: Brand Identity

Brand
AFK
Date

Mar 2023

Description

AFK’s brand identity project, developed by Klutch Studio, delivers a comprehensive visual system centered on minimalist design principles and precise typographic alignment. The identity leverages a monochrome palette and geometric iconography to establish a cohesive presence across both digital and physical touchpoints. The execution spans a wide range of formats, from high-contrast 3D renders and motion graphics to environmental installations and collateral. Klutch Studio utilized clean layout structures and UI illustration to ensure the brand remains versatile across social media platforms, stationery, and large-scale digital billboards. The project emphasizes modularity and structured, professional aesthetics.

Style

Commercial, Clean, Minimalist

Techniques

Typography

Color
Pure White
Jet Black
Context

Brand Film / Corporate Video

Associated creatives

Klutch Studio
Klutch StudioGraphic Design
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