Oakley: Moto '25
Brand
Date
Jul 2025
Description
Oakley’s 'Moto '25' campaign highlights their high-performance sports eyewear, capturing the technical precision of the product alongside the intensity of motocross. Through a cinematic lens, the project channels a contrast between laboratory-focused engineering and the raw physicality of off-road racing. Produced by Stept Studios, the spot employs live-action techniques to bridge indoor environments and rugged, dusty tracks. The visual narrative moves from detailed product close-ups to mid-air action sequences, utilising slow motion to emphasise gear durability and rider movement against a backdrop of open terrain.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Color
Golden Yellow
Jet Black
Background
3D Rendered Scene
Context
TVC / TV Commercial
Associated creatives
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