Vespa leans into a surreal aesthetic for its Fall 2025 campaign, 'THE EMPTY SPACE.' Photographed by Nicolò Parsenziani, the project explores scale and perspective within a studio environment, utilizing VFX and visual effects to frame models Etienne Maclaine and Patricia Zajac against oversized product components.
The imagery adopts a clean, high-key editorial approach, juxtaposing sculptural motorcycle parts with contemporary streetwear and tailored casualwear. By distorting proportions and integrating graphic elements, the campaign creates a playful, minimalist series that highlights the iconic design forms of the Vespa chassis.
