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VESPA

Fall 2025 - THE EMPTY SPACE
Brand
Date

Sep 2025

Description

Vespa’s Fall 2025 campaign, 'THE EMPTY SPACE,' features a series of surreal studio compositions photographed by Nicolò Parsenziani. The project explores the iconic scooter through a lens of scale and distortion, placing models Etienne Maclaine and Patricia Zajac alongside oversized metallic components, including colossal helmets and magnified handlebar grips. Leaning into a high-key, minimalist aesthetic, the imagery utilizes soft light to emphasize the glossy, reflective surfaces of the vehicle chassis. The work integrates VFX to achieve playful shifts in perspective, contrasting monochrome streetwear and contemporary casualwear against stark white and powder blue backgrounds.

Style

Vertical, Surreal, Clean

Techniques

Soft Light

Industries

Motorcycles

Background

White Seamless

Context

Advertising Campaign

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