VESPA
Fall 2025 - THE EMPTY SPACE






Sep 2025
Vespa’s Fall 2025 campaign, 'THE EMPTY SPACE,' features a series of surreal studio compositions photographed by Nicolò Parsenziani. The project explores the iconic scooter through a lens of scale and distortion, placing models Etienne Maclaine and Patricia Zajac alongside oversized metallic components, including colossal helmets and magnified handlebar grips. Leaning into a high-key, minimalist aesthetic, the imagery utilizes soft light to emphasize the glossy, reflective surfaces of the vehicle chassis. The work integrates VFX to achieve playful shifts in perspective, contrasting monochrome streetwear and contemporary casualwear against stark white and powder blue backgrounds.
Vertical, Surreal, Clean
Soft Light
Motorcycles
White Seamless
Advertising Campaign
