Harley Davidson

Feb 2025

The Harley Davidson International SS25 campaign captures the brand's enduring motorcycle heritage through a contemporary lens. The imagery, captured by photographer Isaac Anthony under the creative direction of Nicola Formichetti, transitions between raw industrial environments and clean studio portraiture to highlight the collection's technical construction. Fashion styling by Hunter Clem emphasizes a utilitarian aesthetic, pairing heavy leather and branded graphic apparel with tactile elements like distressed brick, corrugated metal, and vintage motorcycle hardware. The project utilizes natural light and a varied colour palette—ranging from moody, desaturated tones to warmer, earth-toned street scenes—to ground the apparel in an authentic, lived-in context. Featuring models Collin Hyon, Max Gottschalk, and Mitchell Gorthy, the campaign production was supported by casting director Brian Helm and makeup artist Tayler Treadwell. The series balances editorial, high-contrast chiaroscuro techniques with clean, commercial framing.

Editorial, Clean, Vertical

Motorcycles

Advertising Campaign