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·Harley Davidson International SS25

Two models outdoors with a person in a black shirt with gold Harley lettering viewed from behind on an urban street.

Group of four models posing with a motorcycle against a dark industrial concrete wall for Harley Davidson

A man wearing a black baseball cap and a studded black vest with Harley Davidson lettering photographed from behind against a rust background.

Two models posing in dark clothing next to a motorcycle inside a garage for Harley Davidson.

Man sitting backwards on a black motorcycle wearing a black Harley Davidson jacket against a rustic wall background

Young male model wearing dark graphic t-shirt and light jeans against a grey studio seamless backdrop

Model with blonde hair and tattoos wearing a white graphic t-shirt and black pants against a textured grey background

Three male models walking away from the camera wearing branded jackets on an urban street

Young man in a red bowling shirt seated on a classic black motorcycle against a grey studio backdrop.

A young male model seated on a wooden stool wearing a black t-shirt, light blue jeans, and black boots against a grey textured backdrop.

Three male models seated on a red leather sofa wearing casual apparel for Harley Davidson International SS25

Two models posing together outdoors on an urban street for the Harley Davidson International SS25 campaign.

Blonde model sitting on a black motorcycle wearing a dark jacket and white t-shirt for Harley Davidson

Two models wearing black jackets against a textured grey background for Harley Davidson International SS25

Two models posing in an urban alley with a motorcycle for Harley Davidson International SS25

A young male model leaning against a weathered brick wall next to a black motorcycle for Harley Davidson.

A young man leaning over the handlebars of a black motorcycle against a concrete wall for Harley Davidson

A young male model wearing a camel jacket outdoors against an urban background for Harley Davidson

A young male model wearing a black coach jacket over a white t-shirt against a textured grey studio background.

Young man holding light jacket over graphic t-shirt against grey backdrop in Harley Davidson campaign

Harley Davidson Harley Davidson International SS25 2025

About

The Harley Davidson International SS25 campaign captures the brand's enduring motorcycle heritage through a raw, contemporary lens. Moving between gritty industrial garages and sun-drenched urban settings, the imagery leans into a cinematic aesthetic that highlights the tactile quality of the collection’s streetwear and riding apparel. Photographed by Isaac Anthony, the project prioritizes textural detail—from distressed concrete and corrugated metal to the metallic finishes of the bikes—framed through a moody, naturalistic perspective. Under the creative direction of Nicola Formichetti, the campaign bridges classic brand iconography with modern styling curated by Hunter Clem. The execution employs a mix of clean studio portraits and candid, street-inspired compositions that emphasize a relaxed, authentic lifestyle. Casting by Brian Helm and grooming by Tayler Treadwell support the project's balanced approach, resulting in an editorial feel that remains grounded in the brand’s rugged automotive roots.