Harley Davidson: Harley Davidson International SS25

Feb 2025

The Harley Davidson International SS25 campaign captures the brand's enduring motorcycle heritage through a raw, contemporary lens. Moving between gritty industrial garages and sun-drenched urban settings, the imagery leans into a cinematic aesthetic that highlights the tactile quality of the collection’s streetwear and riding apparel. Photographed by Isaac Anthony, the project prioritizes textural detail—from distressed concrete and corrugated metal to the metallic finishes of the bikes—framed through a moody, naturalistic perspective. Under the creative direction of Nicola Formichetti, the campaign bridges classic brand iconography with modern styling curated by Hunter Clem. The execution employs a mix of clean studio portraits and candid, street-inspired compositions that emphasize a relaxed, authentic lifestyle. Casting by Brian Helm and grooming by Tayler Treadwell support the project's balanced approach, resulting in an editorial feel that remains grounded in the brand’s rugged automotive roots.

Editorial, Clean, Vertical

Advertising Campaign