Harley Davidson: Night Trails
Brand
Date
Apr 2020
Description
Harley Davidson presents Night Trails, a cinematic commercial project that follows a rider navigating dark, nocturnal urban environments. The film emphasizes the movement of the machine against city skylines, utilizing long exposure effects to create distinct light trails that cut through moody, dimly lit settings. The production lean into low-key lighting to contrast the motorcycle's sleek silhouette against damp asphalt and industrial backdrops. Developed by agency and creative partners Droga5 New York, the project incorporates sound design from Wave Studios NY to capture the atmosphere of nighttime riding.
Style
Horizontal, Cinematic, Moody
Techniques
Long exposure
Industries
Background
Street
Context
TVC / TV Commercial
Associated creatives
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