ChatGPT

Aug 2025

ChatGPT's Everyday Magic campaign captures intimate, unscripted moments facilitated by AI in daily life. Directed by Miles Jay, the project visualizes technology's role through candid scenes ranging from public transit commutes and home cooking to roadside car maintenance and quiet workout sessions. The photography, captured by Samuel Bradley, emphasizes an approachable aesthetic through the use of natural light and warm color palettes. The imagery leans into a cinematic and editorial style, further defined by analogue film textures that ground the digital focus of the product in tangible human experiences. Fashion styling by Heidi Bivens complements the lived-in environments, while creative direction was provided by the agency Isle of Any.

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AI

Advertising Campaign