The Everyday Magic campaign for ChatGPT captures domestic and spontaneous moments through a series of commercial and editorial stills. Creative agency Isle of Any leads the project, utilizing a natural light aesthetic that emphasizes everyday settings, ranging from quiet kitchen scenes to roadside car maintenance.
Directed by Miles Jay and photographed by Samuel Bradley, the work leans into an analogue film quality. Fashion styling by Heidi Bivens provides a cohesive look across the portraits of individuals interacting with mobile devices, grounding the technology within familiar, textured environments.
