Zingara

Zingara · Brand Identity

Zingara's brand identity centers on a playful, retro-inspired aesthetic that draws from vintage animation styles. The visual system features a cast of whimsical, rubber-hose cartoon fruit characters, paired with bold, expressive typography to define the beverage brand across various touchpoints. Developed by Noramble, the identity incorporates a vibrant color palette and vector illustration techniques to bring the Strawberry and Orange soda ranges to life. The execution balances these stylized graphic elements with organic, earthy textures through commercial photography that positions the product within natural, coastal environments. The resulting work leans into a clean, sun-drenched narrative that bridges retro charm with modern packaging.