Zingara
Brand Identity
Brand
ProjectBrand Identity
Date
Apr 2024
Description
Zingara establishes a distinct visual identity within the beverage industry, leaning into a playful, retro-inspired aesthetic. The brand identity project centres on a series of whimsical character illustrations, featuring anthropomorphic fruit figures rendered with vintage rubber-hose animation styles and bold, serif typography. Developed by Noramble, the design system bridges the gap between commercial product presentation and organic, tactile environments. Across physical packaging and digital out-of-home assets, the work utilizes clean vector lines and a vibrant color palette, captured in high-contrast 3D render and natural light photography settings.
Style
Commercial
Industries
Beverages
Context
Advertising Campaign
Associated creatives
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