Yum Bun

Yum Bun · Brand Identity

How&How developed a comprehensive brand identity for restaurant group Yum Bun, rooted in a playful aesthetic and modern graphic design. The project encompasses a full visual system, integrating bold black typography with a palette of vibrant yellows and soft pastels. Execution extends across diverse touchpoints, including digital menu boards, sustainable packaging, and collateral like loyalty cards and staff apparel. The visual language leans into a mix of motion graphics and static design, featuring wavy text animations and minimalist character illustrations that communicate the brand's culinary personality. Tactical elements—such as tactile brown paper bags, perforated metal textures, and embroidery—add physical depth to the digital-first identity, balancing a nostalgic feel with a clean, contemporary finish.