Yum Bun

Apr 2023

How&How developed a comprehensive brand identity for restaurant group Yum Bun, establishing a playful and modern visual language across both digital and physical touchpoints. The identity centres on bold black typography paired with a warm, pastel-driven color palette and minimalist character illustrations, designed to communicate the brand's culinary approach through lighthearted storytelling. Execution spans a diverse range of assets, from motion graphics featuring wavy, animated text and tactile packaging design to site-specific environmental elements like neon signage. The project integrates clean graphic design with photographic collages and 3D rendered mockups, showcasing the identity on loyalty cards, staff apparel, and digital menu boards that lean into a vibrant, fusion-forward aesthetic.

Commercial, Clean, Horizontal

Restaurants