Xifasan

Xifasan · USA

Xifasan’s USA campaign explores the personal impact of cirrhosis and overt hepatic encephalopathy through a blend of live-action and animation. The narrative captures a patient's journey, transitioning between daily life in a diner and disoriented driving sequences to convey the progression of the condition. The commercial utilizes a documentary aesthetic and raw cinematic tone, juxtaposing these segments with animated storytelling to illustrate the relief found after treatment. Sound design is provided by Sound Goods.