Xifasan

Mar 2026

Xifasan presents this medical awareness campaign, titled USA, focused on the patient journey surrounding cirrhosis and overt hepatic encephalopathy. The project navigates the complex transition between live-action diner scenes and animated sequences to illustrate the clinical challenges and subsequent treatment outcomes associated with the condition. The film utilizes a combination of documentary and live-action techniques to contrast the disorientation of a patient's daily life with the clarity provided by effective intervention. The narrative structure leans into a blend of animation and observational footage, maintaining a cinematic approach to medical storytelling. Sound design is provided by Sound Goods.

Documentary, Vertical, Cinematic, Raw

Animation

Skincare

TVC / TV Commercial