Xifasan: USA
Brand
Date
Mar 2026
Description
Xifasan’s USA campaign explores the personal impact of cirrhosis and overt hepatic encephalopathy through a blend of live-action and animation. The narrative captures a patient's journey, transitioning between daily life in a diner and disoriented driving sequences to convey the progression of the condition. The commercial utilizes a documentary aesthetic and raw cinematic tone, juxtaposing these segments with animated storytelling to illustrate the relief found after treatment. Sound design is provided by Sound Goods.
Style
Documentary, Vertical, Cinematic, Raw
Techniques
Animation
Industries
Context
TVC / TV Commercial
Associated creatives
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