Woolrich
Featured Woolrich projects
This week's top Woolrich projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Woolrich · Woolrich Outdoor Label F/W 24
Woolrich introduces the F/W 24 Outdoor Label collection through a dual-setting campaign. Captured by photographer Mitsuo Okamoto, the imagery balances rugged, outdoor exploration with a controlled studio aesthetic. The work highlights technical outerwear silhouettes, utilizing soft light to emphasize textile details and layering throughout the seasonal release. Featuring model Matīss Rucko, the series contrasts natural landscape photography with minimalist editorial portraiture. Hair styling by Yusuke Morioka complements the collection's focus on functional utility and earth-toned apparel. The project maintains a consistent focus on material textures and clean composition across both field and studio environments.
Project Woolrich · 'Origin Stories: Americana' Spring 2024 Ad Campaign
The Origin Stories: Americana Spring 2024 campaign for Woolrich masterfully channels the enduring romanticism of the open road, positioning the brand within the heart of the American landscape. Directed by Gary Emekwa with photography by Dino Kužnik, the campaign leans into a cinematic narrative that feels both nostalgic and distinctly contemporary. By utilizing the vast, arid beauty of the desert as a canvas, the imagery highlights the collection’s technical utility against a backdrop of vintage roadside diners and mid-century motels. The project excels in its use of natural light to define the textures of layered outerwear and casual travel attire worn by talent Amber Maalouf and Mike Gray. Stylist Roberto Johnson, supported by the detailed grooming work of Anthony Martinez and Anna Kato, crafts an aesthetic that balances rugged functionality with an editorial minimalism. Through skillful live-action techniques and a keen eye for composition, the work captures the solitary spirit of an American road trip. The interplay of high-contrast shadows and golden hour hues creates a cohesive visual rhythm, grounding the brand’s heritage in a setting that feels expansive, timeless, and effortlessly grounded in the raw, unfiltered essence of the wilderness. This series stands as a definitive exploration of lifestyle fashion, where the environment is as much a protagonist as the collection itself.
Project Woolrich · Woolrich Black Label F/W 25 Lookbook
Woolrich presents the Black Label Fall/Winter 25 collection through a clean studio lookbook. Designed by Todd Snyder, the collection channels a contemporary aesthetic, captured here through editorial photography by Kenny Thomas. Creative direction is led by Phillip Gutman, with styling provided by Jim Moore. The imagery leans into a desaturated palette and vertical compositions to highlight garment details, featuring models Ahmed Richards, Ismail Drammeh, and Xu Meen. Hair styling for the campaign was completed by Brent Lavett.
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