Woolrich

Aug 2024

Woolrich introduces the F/W 24 collection for its Outdoor Label, presenting a series of images that navigate the intersection of technical performance and contemporary menswear. Photographed by Mitsuo Okamoto, the campaign features model Matïss Rucko across both rugged, expansive natural landscapes and controlled studio environments. Hair styling by Yusuke Morioka complements the utility-driven aesthetics of the collection. The project leans into an earthy palette, utilizing natural light to highlight the construction of heavy-duty parkas, quilted vests, and layered flannel shirts. With a minimalist approach to styling, the visuals focus on garment details such as oversized utility pockets, toggle drawstrings, and technical fabrications. The imagery is captured in a vertical editorial style, blending clean portraiture with candid outdoor settings to ground the apparel in its functional roots.

Editorial, Vertical, Clean

Outdoor & Performance Apparel

Grey Seamless

Lookbook