Woolrich: Woolrich Outdoor Label F/W 24

Aug 2024

Woolrich introduces the F/W 24 Outdoor Label collection through a dual-setting campaign. Captured by photographer Mitsuo Okamoto, the imagery balances rugged, outdoor exploration with a controlled studio aesthetic. The work highlights technical outerwear silhouettes, utilizing soft light to emphasize textile details and layering throughout the seasonal release. Featuring model Matīss Rucko, the series contrasts natural landscape photography with minimalist editorial portraiture. Hair styling by Yusuke Morioka complements the collection's focus on functional utility and earth-toned apparel. The project maintains a consistent focus on material textures and clean composition across both field and studio environments.

Editorial, Vertical, Clean

Grey Seamless

Lookbook